Data-driven design is about digitalization and automation of design research. This approach opens unforeseen opportunities for experience, service, and UX design. In future, it will increasingly involve automated decision making and generative design – combining agentive and assistive design.
Data-Driven Design Day is an annual forum to share insights and experience about emerging ways to use data in all fields of design and design leadership organized in Helsinki, Finland.
The curated, invitational one-day program consists of selected topics that bring together leading experts of the domain. The event is organized on a non-profit ideology, with a nominal entrance fee to commit attendees and cover organizing costs.
2018 the event remained as part of Helsinki Design Week official program and took place at Clarion Hotel in front approximately 300 people.
2016 event was organized with Futurice:
2015 event was organized with SC5
Photos by MariMur: https://mur.galleria.fi/kuvat/Events/DataDrivenDesignDay/
Recordings from the past events
2018 playlist of 10 talks in the order of appearance:
2017 playlist of 6 talks in the order of appearance:
Presentation slides from Yury Vetrov – DDDD2017 keynote From solution validation to problem finding
Presentation from Antti Oulasvirta (not video recorded: https://www.slideshare.net/oulasvir/user-interfaces-that-design-themselves-talk-given-at-datadriven-design-day-in-2017-helsinki-antti-oulasvirta-aalto-university
2016 Data-driven design day, playlist of 7 talks in the order of appearance
2015 Data-driven design day, playlist of 7 talks in the order of appearance
2018 event 13.9.2018 at Clarion
Live stream: https://www.youtube.com/watch?v=5nll1K1YHdQ
|9:00||Lassi A Liikkanen||Helsinki Design Week||Welcome to DDDD|
|9:10||Tom Nickels||Avaus||Future proof marketing|
|9:40||Ilari Pohjola & Elina Martikainen||Aurinkomatkat||Back to the top with top digital customer experience|
|10:10||Apaar Tuli & Brylie Oxley||MaaS Global||Designing the Future of Urban Mobility|
|10:40||Jan Hiekkaranta||Fourkind||Pull down that dashboard!|
|10:55||Networking coffee (30 min)|
|11:25||Jay Kaufman & Vilma Sirainen||Zalando (DE & FI)||Bringing data to life: Principles and processes|
|12:30||Lunch (1h 10 min)|
|13:40||Jarno Koponen||YLE||AI for news media|
|14:10||Jonna Rantanen & Esko Kurvinen||Elisa||Seamless experiences in a multi-channel world|
|14:40||Josef Ockay||Sygic (SK)||A/B testing approach at Sygic|
Data-Driven Design Day 2018 introduction from Lassi A. Liikkanen: https://www.slideshare.net/LassiALiikkanen/datadriven-design-day-2018-introduction
Feedback form: https://goo.gl/Ma1HT8
News from 14/Jun/2018:
Data-Driven Design Day 2018 was just announced! The event is a solid part of the Helsinki Design Week program. It will take place on Thu 13th September 2018 at Clarion Hotel, Helsinki. Tickets will go on sale next week. Check out updates from https://www.helsinkidesignweek.com/ – see you next September in Helsinki!
My summary of 2017 event, under the title Your Internet Store Knows You Now
Official events were announced on 18th May, the detailed program and event page will appear in June. Ticket sales will also commence in June. You can find the details on the official event page after it is released.
2017 venue on the map
My writings about the topic
September 2017: http://dl.acm.org/citation.cfm?id=3121355
Magazine article about Data-driven design of professional web services in ACM Interactions
Data-driven service design
Data in product development
Report of DDDD2016
Tools of data-driven web design
Christian Rudder’s book Dataclysm
Machine Learning for Designers free ebook by Patrick Hebron
Application of Machine Learning for Designers in Smashing Magazine